Bangkok Boosts Chinatown Tourism After Lisa’s Music Video

Riding the wave of popularity following the release of Thai K-pop sensation Lisa’s blockbuster “Rockstar” music video, the Tourism Authority of Thailand (TAT) is planning a new walking tour to promote Bangkok’s Chinatown. The tour will cover areas including Yaowarat, Songwat, and Talad Noi.

In parallel, the Bangkok Metropolitan Administration aims to enhance the Chinese atmosphere in Chinatown. Plans include replacing the footpath paving with new tiles featuring the “Bo Tan” flower design and a “Yaowarat must go on” statement.

The release of the 3-minute “Rockstar” music video has created a buzz in Bangkok, leading many of Lisa’s female fans to visit Yaowarat Road at night, particularly the spot where their idol performed in the video.

Pheu Thai party leader Paetongtarn Shinawatra, vice chair of the government’s “soft power” committee, praised the music video as a superb example of “soft power.” She noted that Yaowarat has become a household name and the government intends to leverage the video’s popularity to highlight other attractions in Yaowarat, such as its famous street food.

Government spokesman Chai Wacharonke addressed criticism that the government is exploiting Lisa’s international fame. He countered by asking, “What is wrong with riding the wave of Lisa’s success? She is a Thai woman of whom we are proud.”

Among those involved in these initiatives were officials from the Bangkok Metropolitan Administration and members of the government’s “soft power” committee. Their collaborative efforts aim to capitalize on the music video’s success to boost tourism and local culture.